mimimi was originally born on 1st October 2005 and founded out of a love of shopping, boredom of the high street and an ever growing beauty salon bill. The small but perfectly formed boutique and beauty room quickly outgrew its premises so good friends and business partners Debra Goodwin and Victoria McGovern went on the search for a new home for mimimi and found the perfect location where they have created a modern, funky and serene oasis in the heart of Woodstock, Oxfordshire. 

To complement the range of fashion forward clothing and accessories in the boutique, mimimi boasts two buddha inspired beauty lounges for the ultimate in relaxation as well as the ever popular express bar for on the go beauty when time is of the essence.  

"We love fashion and beauty but we also appreciate that if people are going to part with their hard earned cash in these gloomy times, the buying or pampering experience has to feel that little bit different and come at an affordable price. Hopefully we've created that London boutique experience without the London price tag!"

Enjoy!

Debra and Victoria

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